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Lateral Naval Architects Marketing

Following the launch of Lateral Naval Architects earlier this year, the British naval architecture and engineering company has proved to be one of this summers most talked about business developments in the world of yachting. It's not difficult to see why. Formed in a strategic partnership between the well-established naval architecture practice, BMT Nigel Gee and Dutch shipyard, Oceanco, the longtime associates joined forces to work more collaboratively and more efficiently on some of the worlds most unique superyacht projects. Photo: Lateral Naval ArchitectsTo find out more about the current focus of Lateral's work and shed light on some of the key questions surrounding the partnership, SuperYacht Times sat down with Managing Director, James Roy, and the Lateral team at their offices in Southampton to hear more.  SYT: Lateral Naval Architects was officially announced at the HISWA tour this summer. Three months on, how is business and what has the reaction been from the industry?    

The reaction has been very positive! Of course, our business is a continuation of the yachting division of BMT Nigel Gee so weve always had a lot going on. Right now were busy preparing for the launch of a 109-metre, plus concurrently engineering three other yachts of over 100 metres. Alongside this, we are developing a number of innovations based on our theme of asking new questions, some of those we are revealing in Monaco next week. We have received lots of questions from the market about Late....

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